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United Women's Soccer Releases Official League Logo

01/21/2016, 4:45pm EST
By Admin

Designed by Stephanie Cleaves of dynamic dZine, the logo is both classic & modern

EAST BRUNSWICK, NJ - United Women’s Soccer is pleased to release their official league logo. The UWS logo was created by Stephanie Cleaves of the Lancaster Inferno, co-founder of dynamic dZine: a digital marketing company based in Lancaster, PA. UWS previewed their new logo last week at the NSCAA Convention in Baltimore, MD to a strong, positive response.

The logo includes the typography “UWS” where the “W” is represented as a pictorial element. The “W” icon with its high-arching side signifies a female soccer player both moving on a pathway to professionalism and her motion on the pitch itself. The identical “U” and “S” are slightly overlapped by the “W” to represent both “us” as ownership groups united to provide a high standard of women’s soccer but also for U.S. Soccer - the sanctioning body for UWS.

“I was excited to design the logo, because it gave me the opportunity to combine my two passions: soccer and design,” said Cleaves, who goes into more detail about the logo’s design on dynamic dZine’s blog. “I enjoyed the challenge of creating a national logo that projects the professional standards of the new league. The emblem is forward thinking and embodies the strong movement of women’s soccer across the globe.”

For web-ready and print-ready versions of the new UWS logo, links for versions with either the red or white background are provided at the bottom of this release.

About United Women’s Soccer (UWS): UWS is a national women’s soccer league sanctioned by U.S. Soccer through the United States Adult Soccer Association (USASA). UWS is a professionally operated league created for teams that meet high minimum standards. The season runs from May until the end of July, culminating in a National Championship match. The UWS player pool is comprised of college players, aspiring & former professionals and international stars. You can follow UWS on social media on Facebook, Twitter and Instagram.

Media can contact UWS Director of Communications Jorma Kansanen by e-mail at Press@UWSSoccer.com. You can visit the league’s official website at UWSSoccer.com. EDP serves as UWS administrators and will be facilitating schedules, disciplinary procedures, etc. Interested team applicants can contact Operations Director Jen Marcella by e-mail at Jen@UWSSoccer.com.

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